After winning a hotly contested strategic and creative pitch earlier this year, we are excited to launch our 2015 Clipsal 500 Adelaide campaign.
The Clipsal 500 Adelaide has dominated the South Australian event calendar for 16 years and has enjoyed an incredibly loyal following, but it was time to reinvent the Clipsal 500 for a new generation.
We wanted to get back to basics and remind everyone of what a kickarse event the Clipsal 500 Adelaide is. The roar of the crowds, the screaming jets, V8 beasts tearing through city streets. You don’t just sit back and watch all that, you feel it. That insight was the genesis of our creative.
We worked with production company Resin to create the TV and cinema ads. Scott Illingworth from Best FX was the sound designer.
The campaign launch includes TV, radio, cinema, press, outdoor and digital.