--- title: Showpony Advertising News | channel planning description: channel planning | Advertising, clarity, planning and strategy, creative image: https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Global%20Assets/og-image.png --- [![](https://showpony-website.s3.ap-southeast-2.amazonaws.com/2025/img/Showpony.png)](https://www.showpony.com.au) - [Blog](https://www.showpony.com.au/news) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) # News ## [Message first, channel second...but which channel is most effective?](https://www.showpony.com.au/news/message-first-channel-second...but-which-channel-is-most-effective) [![](https://www.showpony.com.au/hubfs/Barack.jpg) Message first, channel second...but which channel is most effective? March 14, 2018](https://www.showpony.com.au/news/message-first-channel-second...but-which-channel-is-most-effective) [We've always said that there is nothing more wasteful than the right media channel filled with the wrong message. But when it comes to chann...](https://www.showpony.com.au/news/message-first-channel-second...but-which-channel-is-most-effective)[Read More](https://www.showpony.com.au/news/message-first-channel-second...but-which-channel-is-most-effective) No More Posts ###### [Back to the top](https://www.showpony.com.au/news/topic/channel-planning#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au)