Message first, channel second...but which channel is most effective?

We've always said that there is nothing more wasteful than the right media channel filled with the wrong message. But when it comes to channel planning, Professor Mark Ritson of Melbourne Business School has some pretty good insights on what's most effective.

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Topics: effectiveness, planning and strategy, channel planning, mark ritson

March 14, 2018
Posted by Jamie Scott
   

Balfours Win

Break out the celebratory iced donuts with sprinkles, Showpony is now the official agency for SA icons Balfours! Stay tuned for a drool inducing TVC and digital campaign! 

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Topics: planning and strategy, Advertising, Client, Balfours

May 18, 2015
Posted by Jamie Scott
     

What to do with a tiny budget.

I once saw Sudeep Gohil of W+K and Droga5 fame say that it was much easier to market when you have big budgets at your disposal because small budgets have no margin for error. He then went on to talk about working on Nike's $500 million budget and described $3 million as small. He was talking in Adelaide and there were chuckles from the audience, I don't think he got the irony of $3 million being a massive budget in that town.

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Topics: planning and strategy

May 13, 2015
Posted by Jamie Scott
     

What's your elevator pitch?

We've all been there.

You're at a dinner party, a networking function, or even an actual elevator and someone asks, "And what do you do?".

What do you say? Is it suscinct? Is it clever and witty? Does it make the way you spend fourty or fifty hours a week sound interesting or is there about to be an awkward pause in the conversation?

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Topics: planning and strategy

May 13, 2015
Posted by Jamie Scott