The Clipsal 500 Adelaide has dominated the South Australian event calendar for 16 years and has enjoyed an incredibly loyal following. But it was time to reinvent it for a new generation.
We wanted to get back to basics and remind everyone of what a kick- arse event the Clipsal 500 Adelaide is. The roar of the crowds, the screaming jets, V8 beasts tearing through city streets. You don’t just sit back and watch all that, you feel it. That insight was the genesis of our creative.
Clipsal 500 Adelaide chief executive Mark Warren said it wanted to create an innovative and emotive campaign that “captured the adrenaline fuelled excitement”.
“The team at Showpony clearly understood what we were trying to achieve and created a really cool campaign that we’re extremely proud of,” Warren said.