Rapid Ageing

When people start thinking about buying their first home, they typically go straight to bank. But with the hefty deposit that banks insist on, it can take a young person forever to save enough for a home loan. Our idea was to hold a mirror to that truth, by showing two people literally ageing decades over the course of a single conversation, as they discuss the challenges of saving for a home loan. Then we introduced HomeStart as a smart alternative that can get help people get into their own home sooner.