In a post truth world….
Our brand process reveals your best truth. And our creative process makes it utterly compelling for your audience. This isn’t just about achieving cut through or upping impressions. It's deeper than that. It's fundamental. It's about being trusted and valued by your customers. At Showpony, we make belief.
In 2023 Showpony embarked on a journey to gain White Ribbon Accreditation.
The first thing that we learned is that the White Ribbon Accreditation (WRA) program isn’t just about Showpony supporting women who may be experiencing violence at home, it’s far bigger, broader and more impactful than that. The accreditation process is about taking an active role in making all environments safe for women, driving social change and preventing gendered violence and abuse.
It’s about driving change in the communities in which we live.
White Ribbon accreditation requires Showpony to establish and implement practices, policies and procedures to create a healthy and safe workplace culture. The twelve-month program offers valuable guidance for Showpony, helping us to take concrete steps in creating a secure working environment for our staff, with its focus extending to preventing domestic and family violence by further addressing gender inequality as a whole.
Our commitment to this program is agency wide and we aim to achieve accreditation by mid-2024. That will be just the beginning of our journey.