One of the great benefits of the internet and in particular, social media, is the immediate feedback loop it provides. You can put something out there and see if the world deems it to be important or irrelevant.Read More
Most media schedules will put a version of a television commercial online for pre-rolls on Youtube, and that's okay. Often agencies and clients will also throw the ad on Facebook as well in the vague hope that fans will consume like a genuine piece of content and that's okay too. As long as they set their expectations of reach pretty low.Read More
Some days [nights] are diamonds.
Clichés exist because they’re very often incredibly apt. Yes, they’re boring and trite, predicable as a dad joke and not as funny, but they do sum up a lot of situations perfectly.
Like “winners are grinners”.Read More
The End of Business As Usual.
After a particularly busy cycle of activity, business owners used to say, “Oh well, back to business as usual”. The extremes of a busy Christmas were usually followed by January sales and then a summer lull while everyone went to the beach. Those extremes were followed by regular trade with a remarkable consistency.
Not any more.Read More
Thank you Washington Post. Thank you Chris Cillizza.
I wondered what a word cloud about Donald Trump might look like the day before the US Presidential Election and the wonderful people at the Post had already talked to 387 people and created one.Read More
If you can't find us on Swanston Street anymore, it's because we've moved...Read More
We were at a conference in New York recently when one of the panelists said:
“We can use our research tools to find the white space around the insight that builds a conversation piece in that endemic vertical.”
Sorry, what?Read More
Hosier Lane is host to swarms of tourists everyday, photographing the cool and original graffiti that so famously occupies it's walls. So when we moved into the new Melbourne office above the laneway I was dumbstruck by how a graffiti artist proposed to his girlfriend. For such a hip subculture this seemed a little, well, cheesy.Read More
It’s the gift that keeps on giving. First our online film, “I can’t fight for your mate’s life if I’m fighting for my own” goes viral, then we have a 42% reduction in violent incidents against paramedics and finally it picks up awards at AADC, Global, W3, NY Festivals and Mobius.Read More