We have space to fill.

If you’re a senior art director with serious, world beating ambition and the skills to match, we need to talk.

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Topics: creative, HR, Art Direction, Jobs

June 21, 2018
Posted by Jamie Scott
   

An open letter to the AADC

While we love your passion, on this particular issue you don’t speak for Showpony Advertising.

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Topics: South Australian Tourism Commision

April 28, 2018
Posted by Jamie Scott
   

Message first, channel second...but which channel is most effective?

We've always said that there is nothing more wasteful than the right media channel filled with the wrong message. But when it comes to channel planning, Professor Mark Ritson of Melbourne Business School has some pretty good insights on what's most effective.

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Topics: effectiveness, planning and strategy, channel planning, mark ritson

March 14, 2018
Posted by Jamie Scott
   

Movers & Shakers

Campaign Brief released their "Hot List" of Australian agencies yesterday and it was awesome to be included in the top 20 "Movers and Shakers". 

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Topics: Balfours, Stars of Summer, Emergency Department, Breastscreen SA,, awards, Winning

March 1, 2018
Posted by Jamie Scott
   

AADC 2017

The Adelaide office had a big night at the Adelaide Advertising and Design Awards late last year. In fact big doesn’t really do it justice. It was amazing.

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Topics: SA health, Hands off our Ambos TV, Balfours, Stars of Summer, Emergency Department

January 15, 2018
Posted by Jamie Scott
     

A real test of creative

One of the great benefits of the internet and in particular, social media, is the immediate feedback loop it provides. You can put something out there and see if the world deems it to be important or irrelevant.

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Topics: Winning, viral, social media, SA Health

February 10, 2017
Posted by Jamie Scott
   

It's not about us.

Sure we like to talk about ourselves, we're in advertising. But it's not about us. As it turns out talking about us is not what we're good at.
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Topics: Client, creative, Advertising, enthusiasm

December 7, 2016
Posted by Jamie Scott
   

Can you put 'content' on TV?

Most media schedules will put a version of a television commercial online for pre-rolls on Youtube, and that's okay. Often agencies and clients will also throw the ad on Facebook as well in the vague hope that fans will consume like a genuine piece of content and that's okay too. As long as they set their expectations of reach pretty low.

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Topics: Media

November 29, 2016
Posted by Jamie Scott
   

Some days are diamonds

Some days [nights] are diamonds.

Clichés exist because they’re very often incredibly apt. Yes, they’re boring and trite, predicable as a dad joke and not as funny, but they do sum up a lot of situations perfectly.

Like “winners are grinners”. 

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November 18, 2016
Posted by Jamie Scott
     

The End of Business as Usual

The End of Business As Usual.

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November 16, 2016
Posted by Jamie Scott