We have space to fill.
If you’re a senior art director with serious, world beating ambition and the skills to match, we need to talk.
Read MoreTopics: creative, HR, Art Direction, Jobs
An open letter to the AADC
While we love your passion, on this particular issue you don’t speak for Showpony Advertising.
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Message first, channel second...but which channel is most effective?
We've always said that there is nothing more wasteful than the right media channel filled with the wrong message. But when it comes to channel planning, Professor Mark Ritson of Melbourne Business School has some pretty good insights on what's most effective.
Read MoreTopics: effectiveness, planning and strategy, channel planning, mark ritson
Movers & Shakers
Campaign Brief released their "Hot List" of Australian agencies yesterday and it was awesome to be included in the top 20 "Movers and Shakers".
Read MoreTopics: Balfours, Stars of Summer, Emergency Department, Breastscreen SA,, awards, Winning
AADC 2017
The Adelaide office had a big night at the Adelaide Advertising and Design Awards late last year. In fact big doesn’t really do it justice. It was amazing.
Read MoreTopics: SA health, Hands off our Ambos TV, Balfours, Stars of Summer, Emergency Department
A real test of creative
One of the great benefits of the internet and in particular, social media, is the immediate feedback loop it provides. You can put something out there and see if the world deems it to be important or irrelevant.
Read MoreTopics: Winning, viral, social media, SA Health
It's not about us.
Sure we like to talk about ourselves, we're in advertising. But it's not about us. As it turns out talking about us is not what we're good at.
Topics: Client, creative, Advertising, enthusiasm
Can you put 'content' on TV?
Most media schedules will put a version of a television commercial online for pre-rolls on Youtube, and that's okay. Often agencies and clients will also throw the ad on Facebook as well in the vague hope that fans will consume like a genuine piece of content and that's okay too. As long as they set their expectations of reach pretty low.
Read MoreTopics: Media
Some days are diamonds
Some days [nights] are diamonds.
Clichés exist because they’re very often incredibly apt. Yes, they’re boring and trite, predicable as a dad joke and not as funny, but they do sum up a lot of situations perfectly.
Like “winners are grinners”.
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