We've always said that there is nothing more wasteful than the right media channel filled with the wrong message. But when it comes to channel planning, Professor Mark Ritson of Melbourne Business School has some pretty good insights on what's most effective.
Read MoreTopics: planning and strategy, effectiveness, channel planning, mark ritson
Campaign Brief released their "Hot List" of Australian agencies yesterday and it was awesome to be included in the top 20 "Movers and Shakers".
Read MoreTopics: Winning, awards, Emergency Department, Breastscreen SA,, Balfours, Stars of Summer
The Adelaide office had a big night at the Adelaide Advertising and Design Awards late last year. In fact big doesn’t really do it justice. It was amazing.
Read MoreTopics: Emergency Department, Balfours, Stars of Summer, SA health, Hands off our Ambos TV
One of the great benefits of the internet and in particular, social media, is the immediate feedback loop it provides. You can put something out there and see if the world deems it to be important or irrelevant.
Read MoreTopics: Winning, social media, viral, SA Health
Topics: creative, Advertising, Client, enthusiasm
Most media schedules will put a version of a television commercial online for pre-rolls on Youtube, and that's okay. Often agencies and clients will also throw the ad on Facebook as well in the vague hope that fans will consume like a genuine piece of content and that's okay too. As long as they set their expectations of reach pretty low.
Read MoreTopics: Media
Some days [nights] are diamonds.
Clichés exist because they’re very often incredibly apt. Yes, they’re boring and trite, predicable as a dad joke and not as funny, but they do sum up a lot of situations perfectly.
Like “winners are grinners”.
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Thank you Washington Post. Thank you Chris Cillizza.
I wondered what a word cloud about Donald Trump might look like the day before the US Presidential Election and the wonderful people at the Post had already talked to 387 people and created one.
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If you can't find us on Swanston Street anymore, it's because we've moved...
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Level 3, 165 Flinders Lane
Melbourne, VIC 3000
08 8225 9700
swiftwind@showpony.com.au
Level 1, 199A Rundle Street
Adelaide, SA 5000
08 8225 9700
swiftwind@showpony.com.au