Having planners, thinkers and makers all under the one roof helps to shorten the distance between a great idea and bringing it to life.
At Showpony, a concept shared over coffee in the morning can become a realised visual, film or digital asset by day’s end.
We create and revitalise brands using a proven methodology called ‘Spotlight’. It’s adaptable
and scalable. Engagement can be one-on-one or incorporate every tier of management, from the boardroom to the warehouse.
Spotlight has helped rejuvenate AFL clubs, reposition national financial institutions and launch international beer brands by providing them with a deeper understanding of their brand promise and mapping
out the actions needed to build that promise
into a reputation.
Big or small, every job at Showpony begins with research. It can be via desktop, site visits, interviews, product testing or reviewing data. Anything that will help us uncover the insight that connects our audience to our service or product.
Creative strategy is all about how we amplify that connection, how we use it to drive the actions and deliver the outcomes that we want. It’s that first, essential step that shapes everything to come, from creative and production, through to media decisions.
Showpony has a long history of generating ideas
that surprise and delight consumers. Our work has consistently been awarded here and overseas for
its originality, impact and creativity. And creativity
is the key.
But it’s not a just a thing we do, it’s how we do things. Part of a process that’s taken decades to refine. Everything from taking a brief through to choosing a particular production method is geared towards delivering exceptional creative outcomes. It’s as much about the culture of our agency as it is the skills of the individuals that work here.
People don’t ‘read’ anymore, they ‘watch’. So, at Showpony, we’ve made bringing ideas and information to life in film and online fast and effective. With our
in-house teams of writers, filmmakers, animators and producers, we have instant access to all the resources we need to generate clever, beautiful film assets.
By shortening the distance between the idea and its execution, a production that might typically take
weeks can be executed in a matter of days, sometimes even hours. For clients, it’s the perfect model for delivering content that’s fresh, responsive and incredibly watchable.
Our team of digital strategists, producers, developers, content creators and social managers provide a complete, end-to-end digital service. Everything from website development and production, through to community experience and social listening.
And it’s not just ‘what’ we do in the digital space that clients appreciate, it’s ‘how’ we do it. We like to keep things fluid. The combination of in-house resources and responsive reporting gives us the ability to evolve digital assets in line with changing attitudes and emerging behaviours in real time.