You know that thing they say about ‘time flying’ and ‘fun’? Well, clearly we’ve been having a ball in Tasmania because it’s already been (just) over a year since we first hung our Showpony signage in Salamanca Place.
In that time we’ve moved twice (we’re at Franklin Wharf now) expanded our Hobart team (and looking for more), had a bunch of pitches, won a bunch of pitches, worked with clever, fun, switched on folks, and delivered a number of campaigns that we’re very (very) proud of.
And let’s not forget the food (we literally love you, Bar Wa Izakaya), the whisky, the views, the people, the festivals, the laughs… did we mention the whisky? You get the picture. It’s good here.
But the best bit was that with every new project we had a new opportunity to work with local creators and to experience a little more of this amazing place. From its beautiful waterways to its engineering marvels. From its social challenges to its cultural highs. From its baked goods to its crafted beverages. It’s been one breathtaking, challenging, freezing, delicious, intoxicating ride Tasmania, and we’re looking forward to more.
Huge thanks to our passionate, talented Tasmanian team, on the ground and interstate. To our new clients for challenging us with their ambition, and to local collaborators for making everything look so damn good.
Ok, enough with the jibber-jabber, here’s just a taste of some of the campaigns our Hobart crew has worked on. In no particular order mind you, because (obviously) we love them all!
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Our water shapes so much of the unique lifestyle Tasmanians are so proud of. And as guardians of water in the state, TasWater invests incredible time and energy on this precious resource.
When TasWater wanted community feedback on future pricing and services, we needed to remind Tasmanians of water's key role in our lives and extend that pride and guardianship of water to every Tasmanian.
The campaign was TasWater’s largest community engagement campaign in history and thousands of Tasmanians signed up to have their say in the future of Tasmanian water.
Over 60,000 Australians are hospitalised by unintended accidents each year and 46% of Tasmanians say they have witnessed a health emergency in the last twelve months. Yet around one in three people report that they have never had first aid training.
Sadly, when it comes to first aid training we all have the best of intentions but too many of us end up relegating it to our ‘to do’ list.
Based on this insight, we created an emotionally charged campaign to highlight the risks of not being prepared, and inspire Tasmanians to make first aid training their first priority.
Casey Overeem’s patience, relentless pursuit of excellence and dedication to craftsmanship has made Overeem Whisky a symbol of Tasmanian quality and tradition – a whisky* that proudly stands alongside the best whiskies in the world. So when creating a roadside airport billboard for the brand, the result had to be nothing less than first class.
(*No, that's not a typo. It's spelt without the 'e' in Tasmania.)
There’s nothing like a fresh, delicious donut to get people excited.
To help launch Banjo’s new range of donuts, we showed larger than life locals giving their best ‘donut faces’ in equal parts surprise and utter delight!
Trainee apprenticeships don’t come any bigger than Hydro Tasmania. Bigger worksites, bigger machinery and bigger projects mean young people can have a bigger impact on their careers and the world around them.
Across video, print and social, our campaign captured the sheer scale of opportunity a hydro apprenticeship offered, including creating the biggest apprenticeship billboard ever on Tasmania’s 140m high Gordon Dam!
The right foster carer at the right time, with the right level of compassion and kindness can make a profound difference to how a child navigates the foster care experience, and ultimately, how they feel about themselves.
We appealed to a statewide community, demonstrating that anyone can be the difference in a child’s life.
Tasmania’s Royal Commission into Institutional Responses to Child Sexual Abuse uncovered a critical need for better public awareness of grooming and abuse in the community.
Developed in consultation with young people, abuse prevention professionals and educators, our campaign aimed to educate on what constituted potential abuse and grooming, arming young people with the tools they needed to report safely and anonymously.
