Thank you Washington Post. Thank you Chris Cillizza.
I wondered what a word cloud about Donald Trump might look like the day before the US Presidential Election and the wonderful people at the Post had already talked to 387 people and created one.
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If you can't find us on Swanston Street anymore, it's because we've moved...
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We were at a conference in New York recently when one of the panelists said:
“We can use our research tools to find the white space around the insight that builds a conversation piece in that endemic vertical.”
Sorry, what?
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Hosier Lane is host to swarms of tourists everyday, photographing the cool and original graffiti that so famously occupies it's walls. So when we moved into the new Melbourne office above the laneway I was dumbstruck by how a graffiti artist proposed to his girlfriend. For such a hip subculture this seemed a little, well, cheesy.
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It’s the gift that keeps on giving. First our online film, “I can’t fight for your mate’s life if I’m fighting for my own” goes viral, then we have a 42% reduction in violent incidents against paramedics and finally it picks up awards at AADC, Global, W3, NY Festivals and Mobius.
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Good content gets consumed, great content gets shared.
And bad content gets completely ignored. The problem is that it's really easy to judge what works and what doesn't after the fact, but the trick is to know what will work before you post or boost it. With so many clients creating their own content, we decided to create some simple rules to help you judge the worth of your content.
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Following the Gold EFFIE win, the Aboriginal Immunisation campaign was one of only three Australian entries to be awarded at the international AME awards.
Read MoreTopics: Winning
“The Greatest Football ad ever made?!”
Those were the words that Rosanna Mangiarelli, Today Tonight host, chose to set the stage for the launch of the new Crows TVC on the popular current affairs program. Cheers for that Rosanna, no pressure!
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After reaching 2.3 million people in 13 countries, collecting 70,000 likes, comments and shares and reducing violent incidents against our paramedics by 37%, our "Hands off our Ambos" campaign is now receiving industry accolades with awards in New York and L.A.
Read MoreTopics: Winning
Just a few months after launch, our ‘Keep your hands off our Ambos’ campaign has already seen some incredible results.
Reaching over 2.3 million people across 13 different countries, our video has been viewed more than 800,000 times. With over 70,000 likes, comments and shares, the public has engaged with the video, not as an ad, but as a social issue.
Read MoreTopics: Winning
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