A real test of creative

One of the great benefits of the internet and in particular, social media, is the immediate feedback loop it provides. You can put something out there and see if the world deems it to be important or irrelevant.

So how did our latest test go?

Two million views in 24 hours says our latest campaign for SA Health, "Waiting is not an emergency" has passed the test. It's a compelling communication that is being shared and provoking conversation around the world.

Congrats to all involved, Parris, Jon, Greg, Krystle, Lee, Michelle, Sam, Mark, Nicola and Justin.