December 7, 2016
Posted by Jamie Scott
   

It's not about us.

Sure we like to talk about ourselves, we're in advertising. But it's not about us. As it turns out talking about us is not what we're good at.
 
We're much better at the listening part.
 
The asking questions part.
 
Where we excel is in the getting to know you and your customers part. The part where we can really understand your product, your brand and your purpose with genuine clarity. Listening ensures that we've covered all the angles, heard all the points of view and understand the arguments for and against a brand position.
 
Listening is the crucial part so that when we talk to your customers about you, they get it.
 
And we're pretty sure that's the point...helping customers "get it".
 
Customers who quickly and precisely understand what you're all about so that they can make informed choices and smart purchase decisions. Some customers buy products and others buy into an idea. Some are internal clients who just need to be heard, need to know they have a voice. Regardless of the customer, the best results come from listening to them.
 
It's how our clients have enjoyed outcomes in double and triple figures and it's how we've ended up with more awards for creativity and effectiveness than we have staff.
 
Well, maybe that was a little bit about us.
 
 

Topics: Client, creative, Advertising, enthusiasm