--- title: Can you put 'content' on TV? description: Advertising, Media, TVC, SA Health, Ambulance, content marketing, image: https://www.showpony.com.au/hubfs/Content%20TV.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) # Can you put 'content' on TV? --- Most media schedules will put a version of a television commercial online for pre-rolls on Youtube, and that's okay. Often agencies and clients will also throw the ad on Facebook as well in the vague hope that fans will consume like a genuine piece of content and that's okay too. As long as they set their expectations of reach pretty low. But what happens when you take some genuine, made for online, content and put it on TV? We're about to find out. Our "Hands off our Ambos" campaign has been launched in Tasmania as a 30 second television commercial and we think it's even more powerful than before. The campaign was originally produced in Adelaide with the South Australian Ambulance Service, SA Health and director, Sam Wark, as one minute online film. It features real paramedics working with actors to simulate the real life drama that faces our health professionals everyday. The original posting was shared 15,000 times and generated over 1 million views. Importantly it reduced violent incidents against paramedics by 42% in the first two months and an astounding 16% over the full year. The online campaign was awarded internationally for both creativity and effectiveness, picking up awards at Cannes, NY Festivals, AME, AC&E, Globals, Mobius and the W3 Awards. ABC News reported the launch of the TVC as follows: View the spot here:   --- ###### [WHITE RIBBON ACCREDITATION](https://www.showpony.com.au/news/white-ribbon-accreditation) [![](https://www.showpony.com.au/hubfs/images13.jpg) WHITE RIBBON ACCREDITATION October 27, 2024](https://www.showpony.com.au/news/white-ribbon-accreditation) [Showpony has gained White Ribbon accreditation.](https://www.showpony.com.au/news/white-ribbon-accreditation)[Read More](https://www.showpony.com.au/news/white-ribbon-accreditation) ###### [AADC AWARDS](https://www.showpony.com.au/news/aadc-awards) [![](https://www.showpony.com.au/hubfs/aadc-awards-2x.jpg) AADC AWARDS October 27, 2024](https://www.showpony.com.au/news/aadc-awards) [South Australian creative community rallies for sold-out 47th Annual AADC Awards, honouring local excellence and emerging talent.](https://www.showpony.com.au/news/aadc-awards)[Read More](https://www.showpony.com.au/news/aadc-awards) ###### [A Year in Tasmania](https://www.showpony.com.au/news/a-year-in-tasmania) [![](https://www.showpony.com.au/hubfs/SP_BRAND_TEMPLATE_EDM_AUG24_V1.jpg) A Year in Tasmania August 28, 2024](https://www.showpony.com.au/news/a-year-in-tasmania) [WE CAME DOWN FOR ADVERTISING…AND FOOD…AND WHISKY…](https://www.showpony.com.au/news/a-year-in-tasmania)[Read More](https://www.showpony.com.au/news/a-year-in-tasmania) ###### [National campaign to prevent vet suicide via Showpony](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [![](https://www.showpony.com.au/hubfs/sophies-legacy.jpeg) National campaign to prevent vet suicide via Showpony August 8, 2024](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [Veterinarians are four times more likely to die by suicide than the average person. Sophie Putland was one of them. Sophie's Legacy – founded by her parents, Kate and Gar...](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony)[Read More](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) ###### [Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [![](https://www.showpony.com.au/hubfs/showpony_images_jmp2.jpg) Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room April 23, 2024](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [The jury is out, full service is in. A joint venture between The Ad Room’s Melissa Roberts (above centre) and independent creative group Showpony, has created a full serv...](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room)[Read More](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) ###### [Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [![](https://www.showpony.com.au/hubfs/b000010_BW.jpg) Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis April 23, 2024](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [Earlier this year Showpony was named Campaign Brief #4 Small Agency of the Year. Here CB sits down with Showpony Advertising’s managing director Jamie Scott and executive...](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis)[Read More](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) ###### [Back to the top](https://www.showpony.com.au/news/can-you-put-content-on-tv#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au)