Showpony shows some Skills
South Australia is making a huge investment in vocational training over the next six years and the government wants to make sure that the people who need it most, get the available training. Our job was to create a promotional campaign that demonstrated the benefit of upskilling to the individual and emphasized the importance of the project for the state.
With multiple target audiences and stakeholders the project was split in two. A more emotional campaign targeting the long term unemployed and disenfranchised became Fresh Start, while the Skills for All campaign focused on a shift in the economy and the need upskill to take advantage of the available opportunities. This latter message speaks to employees, employers, students and the community at large.
Through some very clever CGI work by our friends at Resin, the tv ad is able to transform lives in a heartbeat and show how further study can take a career to the next level. Grant and Lincoln did an amazing job with this tvc in an unreasonably short timeframe. The stop motion of construction of a building that doesn’t exist is particularly impressive.
Like the TV ad, our press and print executions deliver a before and after view of the benefit of vocational training. Along with the Fresh Start campaign, Skills for All is powering the new skills.sa.gov.au website matching people with vocational training.
