Dueler Review


Our latest tvc for Bridgestone’s 4WD tyre, Dueler http://bit.ly/cZHL5, was reviewed in AdNews Creative Choice this week (25 September 2009) by Stephen Davis of Brave and Steve Jackson of Saatchi & Saatchi. Brave Stephen said “Great line. Well targeted. Nice insight.”, while Saatchi Steve described the dramatic shot of the car flying over the ridge as a “bit of awesome”. Both had their criticisms and suggestions but none that we hadn’t considered pre-release and decided against so we’re pretty happy with the outcome.

It’s weird putting your work up for review by your peers in such a public forum but I think it demonstrates a confidence in the work. Its a great ad and we love it.