--- title: Emergency Departments description: Earlier this year we worked with SA Health to put a campaign to market that has had some amazing results. image: https://www.showpony.com.au/hubfs/SA%20Health%20ED%201250x440.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) # Emergency Departments ---   Earlier this year we worked with SA Health to put a campaign to market that has had some amazing results. Our simple TVC, featuring a funny series of text messages on a family group chat, really grabbed the attention of Adelaide’s hospital-going public, particularly the “hard to reach’ younger demos. By informing people of the options available to them in a relevant and relatable format, our campaign contributed to a massive 13.8% drop in Category 5 presentations at emergency departments. This reduced the workload and pressure on ED staff so that they could cope with the increase in category 1, 2 and 3 presentations that 2019 delivered. Not only were the messages recalled at unprecedented levels, but they were achieved with a lower than average spend compared with other government campaigns. Watch this space for a full case study in the coming weeks. --- ###### [WHITE RIBBON ACCREDITATION](https://www.showpony.com.au/news/white-ribbon-accreditation) [![](https://www.showpony.com.au/hubfs/images13.jpg) WHITE RIBBON ACCREDITATION October 27, 2024](https://www.showpony.com.au/news/white-ribbon-accreditation) [Showpony has gained White Ribbon accreditation.](https://www.showpony.com.au/news/white-ribbon-accreditation)[Read More](https://www.showpony.com.au/news/white-ribbon-accreditation) ###### [AADC AWARDS](https://www.showpony.com.au/news/aadc-awards) [![](https://www.showpony.com.au/hubfs/aadc-awards-2x.jpg) AADC AWARDS October 27, 2024](https://www.showpony.com.au/news/aadc-awards) [South Australian creative community rallies for sold-out 47th Annual AADC Awards, honouring local excellence and emerging talent.](https://www.showpony.com.au/news/aadc-awards)[Read More](https://www.showpony.com.au/news/aadc-awards) ###### [A Year in Tasmania](https://www.showpony.com.au/news/a-year-in-tasmania) [![](https://www.showpony.com.au/hubfs/SP_BRAND_TEMPLATE_EDM_AUG24_V1.jpg) A Year in Tasmania August 28, 2024](https://www.showpony.com.au/news/a-year-in-tasmania) [WE CAME DOWN FOR ADVERTISING…AND FOOD…AND WHISKY…](https://www.showpony.com.au/news/a-year-in-tasmania)[Read More](https://www.showpony.com.au/news/a-year-in-tasmania) ###### [National campaign to prevent vet suicide via Showpony](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [![](https://www.showpony.com.au/hubfs/sophies-legacy.jpeg) National campaign to prevent vet suicide via Showpony August 8, 2024](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [Veterinarians are four times more likely to die by suicide than the average person. Sophie Putland was one of them. Sophie's Legacy – founded by her parents, Kate and Gar...](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony)[Read More](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) ###### [Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [![](https://www.showpony.com.au/hubfs/showpony_images_jmp2.jpg) Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room April 23, 2024](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [The jury is out, full service is in. A joint venture between The Ad Room’s Melissa Roberts (above centre) and independent creative group Showpony, has created a full serv...](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room)[Read More](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) ###### [Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [![](https://www.showpony.com.au/hubfs/b000010_BW.jpg) Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis April 23, 2024](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [Earlier this year Showpony was named Campaign Brief #4 Small Agency of the Year. Here CB sits down with Showpony Advertising’s managing director Jamie Scott and executive...](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis)[Read More](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) ###### [Back to the top](https://www.showpony.com.au/news/emergency-departments#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au)