--- title: Showpony Advertising News - Introducing Rory Kennett-Lister description: After nearly five years working as Creative Director at Piro, New York, Rory Kennett-Lister headed back to his hometown of Adelaide to join the Pony. image: https://www.showpony.com.au/hubfs/Rory%20and%20Parris%201250x440.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) # Introducing Rory Kennett-Lister ---   After nearly five years working as Creative Director and writer at Piro, New York, Rory Kennett-Lister is headed back to his hometown of Adelaide to join the Pony. During his New York stint, Rory produced award-winning work, recognised for its creativity and effectiveness, for iconic brands Estée Lauder, Ferrero Rocher, General Electric, JP Morgan, and E\*TRADE. Once we knew he was coming back, it really didn’t take us long to make him an offer. His work for [**Ferrero Rocher**](https://www.rorykennettlister.com/ferrero-rocher) was their most effective ever, with the campaign adopted across their international territories after its stellar success in the US market. A short film Rory developed for [**Estée Lauder**](https://www.rorykennettlister.com/estee-lauder) (featuring Kendall Jenner and Elle King) achieved millions of organic views and was described by Huffington Post as “a stylish, comedic masterpiece.” Parris will maintain his role as Group Creative Director, overseeing the creative performance of both offices and maintaining the standard of big thinking that clients expect from Showpony. In Parris’ own words, “Rory is exactly the kind of rounded creative leader to deliver on that promise”. Rory is up for the challenge too. When asked about the role, he answered “Showpony have an excellent track record of creating exciting, effective work for brands, and it's a real privilege to be joining the team. It's an agency where great work and great culture coexist, and I can't imagine a better place to be.” Rory looks to create in a way that is effective as it is unexpected; in addition to music videos for lipstick launches (Estée Lauder), his work includes the first film ever written by social media voting (Adelaide Film Festival), a comedic miniseries billed as a cross between The Crocodile Hunter and The Office (GE), and a skewering of financial companies’ use of stock photography, created for a financial company…using only stock photography (E\*TRADE). Rory started in the Adelaide office on June 1st. --- ###### [WHITE RIBBON ACCREDITATION](https://www.showpony.com.au/news/white-ribbon-accreditation) [![](https://www.showpony.com.au/hubfs/images13.jpg) WHITE RIBBON ACCREDITATION October 27, 2024](https://www.showpony.com.au/news/white-ribbon-accreditation) [Showpony has gained White Ribbon accreditation.](https://www.showpony.com.au/news/white-ribbon-accreditation)[Read More](https://www.showpony.com.au/news/white-ribbon-accreditation) ###### [AADC AWARDS](https://www.showpony.com.au/news/aadc-awards) [![](https://www.showpony.com.au/hubfs/aadc-awards-2x.jpg) AADC AWARDS October 27, 2024](https://www.showpony.com.au/news/aadc-awards) [South Australian creative community rallies for sold-out 47th Annual AADC Awards, honouring local excellence and emerging talent.](https://www.showpony.com.au/news/aadc-awards)[Read More](https://www.showpony.com.au/news/aadc-awards) ###### [A Year in Tasmania](https://www.showpony.com.au/news/a-year-in-tasmania) [![](https://www.showpony.com.au/hubfs/SP_BRAND_TEMPLATE_EDM_AUG24_V1.jpg) A Year in Tasmania August 28, 2024](https://www.showpony.com.au/news/a-year-in-tasmania) [WE CAME DOWN FOR ADVERTISING…AND FOOD…AND WHISKY…](https://www.showpony.com.au/news/a-year-in-tasmania)[Read More](https://www.showpony.com.au/news/a-year-in-tasmania) ###### [National campaign to prevent vet suicide via Showpony](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [![](https://www.showpony.com.au/hubfs/sophies-legacy.jpeg) National campaign to prevent vet suicide via Showpony August 8, 2024](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [Veterinarians are four times more likely to die by suicide than the average person. Sophie Putland was one of them. Sophie's Legacy – founded by her parents, Kate and Gar...](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony)[Read More](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) ###### [Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [![](https://www.showpony.com.au/hubfs/showpony_images_jmp2.jpg) Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room April 23, 2024](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [The jury is out, full service is in. A joint venture between The Ad Room’s Melissa Roberts (above centre) and independent creative group Showpony, has created a full serv...](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room)[Read More](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) ###### [Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [![](https://www.showpony.com.au/hubfs/b000010_BW.jpg) Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis April 23, 2024](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [Earlier this year Showpony was named Campaign Brief #4 Small Agency of the Year. Here CB sits down with Showpony Advertising’s managing director Jamie Scott and executive...](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis)[Read More](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) ###### [Back to the top](https://www.showpony.com.au/news/introducingrory#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au)