After nearly five years working as Creative Director and writer at Piro, New York, Rory Kennett-Lister is headed back to his hometown of Adelaide to join the Pony.
During his New York stint, Rory produced award-winning work, recognised for its creativity and effectiveness, for iconic brands Estée Lauder, Ferrero Rocher, General Electric, JP Morgan, and E*TRADE.
Once we knew he was coming back, it really didn’t take us long to make him an offer.
His work for Ferrero Rocher was their most effective ever, with the campaign adopted across their international territories after its stellar success in the US market. A short film Rory developed for Estée Lauder (featuring Kendall Jenner and Elle King) achieved millions of organic views and was described by Huffington Post as “a stylish, comedic masterpiece.”
Parris will maintain his role as Group Creative Director, overseeing the creative performance of both offices and maintaining the standard of big thinking that clients expect from Showpony. In Parris’ own words, “Rory is exactly the kind of rounded creative leader to deliver on that promise”.
Rory is up for the challenge too. When asked about the role, he answered “Showpony have an excellent track record of creating exciting, effective work for brands, and it's a real privilege to be joining the team. It's an agency where great work and great culture coexist, and I can't imagine a better place to be.”
Rory looks to create in a way that is effective as it is unexpected; in addition to music videos for lipstick launches (Estée Lauder), his work includes the first film ever written by social media voting (Adelaide Film Festival), a comedic miniseries billed as a cross between The Crocodile Hunter and The Office (GE), and a skewering of financial companies’ use of stock photography, created for a financial company…using only stock photography (E*TRADE).
Rory started in the Adelaide office on June 1st.