It’s not very often that anyone gets the chance to brand an entire sports stadium, but thanks to Coopers Brewery, we got to do just that.
When Coopers, one of our longest standing clients, took up the naming rights for Hindmarsh Stadium, one of SA’s most recognised sporting arenas, we were asked to develop signage that would integrate these two local icons and breathe new life into the arena.
In response we developed creative that was distinctly Coopers, yet reflective of the unique architecture of the stadium. The result is a bold and contemporary look that has transformed Hindmarsh.
Beyond the iconic Coopers red, we used the distinctive label colours of Coopers’ Pale Ale, Mild Ale, and Coopers Clear to individually brand the various bars within the venue.
