Showpony undertook extensive research and a comprehensive brand review before creating the season launch campaign for the SANFL. The research revealed that people believe the SANFL is footy as it’s meant to be - a professional and tough competition that is completely accessible and affordable for friends and families.
Our campaign tagline, ‘This Is Football’ is a celebration of everything that makes the SANFL unique and entertaining.
“We are very excited about the launch of the new ‘This is Football’ campaign. We believe season 2014 is an appropriate occasion to celebrate and promote the elements that make our competition truly unique.’’
- SANFL Executive Commissioner, Leigh Whicker AM.
