When Coopers asked us to help them with their scooter promo for the Adelaide Casino we wanted to go down the tried and true “girl-in-bikini-on-scooter” path. But then we stumbled upon the uncanny similarity between a scooter and a beer font and so the Coopers stainless steel scooter was born.
Not completely satisfied with the standard backlit point of sale devices, we decided to add a little more interest with scooter parking bays at the bar and skid marks on the floor. The floor decals looked amazing and the promotion worked beautifully for both Coopers and the Casino.
To be fair though, the photo shoot wasn’t nearly as interesting for the art department.