The OTR & Showpony teams are still patting each other on the back after picking up three Effies for Moe’s Hot Dogs in this years Australian Effie Awards…two bronze and a gold.
Go a Moe’s has been a huge success for OTR. Now an entrenched part of SA’s popular culture, it continues to deliver phenomenal sales growth year over year. While creatively loose and loveable, the campaign is strongly grounded in strategic thinking and the Effies are a wonderful endorsement of that.
Hats off to Dewald du Plooy, Kim Russell and Sally Huefner for proving once again that fortune favours the brave. And kudos to the Showpony team, particularly Rory, Parris, Andy, Laura, Ana and Chico for bringing this baby home. Moe’s and Moet for everyone!
The wins were in the Food and Beverage category, Small Budget and Best Small State Campaign Award.
And if you’re one of the few who haven't yet… go a Moe’s, go go a Moe’s!