--- title: Some days are diamonds description: Showpony, Clarity, ideas, advertising, business image: http://www.showpony.com.au/hubfs/IMG_7695.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) # Some days are diamonds --- Some days \[nights\] are diamonds. Clichés exist because they’re very often incredibly apt. Yes, they’re boring and trite, predicable as a dad joke and not as funny, but they do sum up a lot of situations perfectly. Like “winners are grinners”.  Looking around the Adelaide Advertising and Design Club awards ceremony last night there were a lot of happy, smiling faces because their owners had won the acknowledgement of their peers. Hard work, passion, craft and persistence paying dividends with a metaphoric pat on the back for a job well done. And happily, there were plenty of grins at the Showpony table. Showpony had one of those glorious, fun filled, loving everyone in the room, goddam rewarding nights where the agency was covered in glory. It was great to see hard work - good work – be recognised for its excellence because the people who worked on it, really deserved it. Parris, Andy, Jon and Showpony alumni, Nic Maumill put heart and soul into their work and the nominated ads came up smelling like roses, winning six awards, a best in category chair and the night’s major prize, the Gold Chair for best in show. It was fun to watch. The work was for Coopers (Role of the Roll), Adelaide Zoo (Boo at the Zoo) and Adelaide Football Club (We Fly As One). The later won three awards and two chairs for Showpony and three awards and a chair for Kojo, the production company behind the beautiful film and VFX work. Kojo worked tireless on that project for months, bringing to life a concept that was incredibly complex and extraordinarily detailed. Marty Pepper and his team are a talented bunch who absolutely deserved their gongs. So in the wrap up there were clichés aplenty including a monster hangover that is somehow softened by the sweetness of success. Now to crack some champagne and spray it around the room!  --- ###### [WHITE RIBBON ACCREDITATION](https://www.showpony.com.au/news/white-ribbon-accreditation) [![](https://www.showpony.com.au/hubfs/images13.jpg) WHITE RIBBON ACCREDITATION October 27, 2024](https://www.showpony.com.au/news/white-ribbon-accreditation) [Showpony has gained White Ribbon accreditation.](https://www.showpony.com.au/news/white-ribbon-accreditation)[Read More](https://www.showpony.com.au/news/white-ribbon-accreditation) ###### [AADC AWARDS](https://www.showpony.com.au/news/aadc-awards) [![](https://www.showpony.com.au/hubfs/aadc-awards-2x.jpg) AADC AWARDS October 27, 2024](https://www.showpony.com.au/news/aadc-awards) [South Australian creative community rallies for sold-out 47th Annual AADC Awards, honouring local excellence and emerging talent.](https://www.showpony.com.au/news/aadc-awards)[Read More](https://www.showpony.com.au/news/aadc-awards) ###### [A Year in Tasmania](https://www.showpony.com.au/news/a-year-in-tasmania) [![](https://www.showpony.com.au/hubfs/SP_BRAND_TEMPLATE_EDM_AUG24_V1.jpg) A Year in Tasmania August 28, 2024](https://www.showpony.com.au/news/a-year-in-tasmania) [WE CAME DOWN FOR ADVERTISING…AND FOOD…AND WHISKY…](https://www.showpony.com.au/news/a-year-in-tasmania)[Read More](https://www.showpony.com.au/news/a-year-in-tasmania) ###### [National campaign to prevent vet suicide via Showpony](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [![](https://www.showpony.com.au/hubfs/sophies-legacy.jpeg) National campaign to prevent vet suicide via Showpony August 8, 2024](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) [Veterinarians are four times more likely to die by suicide than the average person. Sophie Putland was one of them. Sophie's Legacy – founded by her parents, Kate and Gar...](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony)[Read More](https://www.showpony.com.au/news/national-campaign-to-prevent-vet-suicide-via-showpony) ###### [Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [![](https://www.showpony.com.au/hubfs/showpony_images_jmp2.jpg) Showpony Goes Full Service In Joint Venture With Mel Roberts Of The Ad Room April 23, 2024](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) [The jury is out, full service is in. A joint venture between The Ad Room’s Melissa Roberts (above centre) and independent creative group Showpony, has created a full serv...](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room)[Read More](https://www.showpony.com.au/news/showpony-goes-full-service-in-joint-venture-with-mel-roberts-of-the-ad-room) ###### [Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [![](https://www.showpony.com.au/hubfs/b000010_BW.jpg) Cb Q&a With Showpony Managing Director Jamie Scott + Executive Creative Director Parris Mesidis April 23, 2024](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) [Earlier this year Showpony was named Campaign Brief #4 Small Agency of the Year. Here CB sits down with Showpony Advertising’s managing director Jamie Scott and executive...](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis)[Read More](https://www.showpony.com.au/news/cb-qa-with-showpony-managing-director-jamie-scott-executive-creative-director-parris-mesidis) ###### [Back to the top](https://www.showpony.com.au/news/somedaysarediamonds#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au)