The brand identity and the consumer promotion we created for The Scribbler Cabernet Shiraz were inspired by the artistry of winemaking.
Run in NSW, on-premise customers were encouraged to explore their creative side and share their scribbles for a chance to win a creative arts course.
Showpony produced collateral including posters, table cards, notebooks, pencils and napkins, as well as imagery used on the Facebook competition page.
The promotion saw significant increases in both sales and distributions, and is now being rolled out nationally.
