We've all been there.
You're at a dinner party, a networking function, or even an actual elevator and someone asks, "And what do you do?".
What do you say? Is it suscinct? Is it clever and witty? Does it make the way you spend fourty or fifty hours a week sound interesting or is there about to be an awkward pause in the conversation? It's easy if you're an astronaut, a firey or an ambo, but what if you're an accountant or worse, a lawyer?
Knowing your 30 second elevator pitch is an important social skill and great conversation saver. An accountant might "help people make more money from a fixed income", or a lawyer might "fight the good fight on behalf of her clients". Either way, they've got my attention.
It's the same for brands. Being able to describe your brand and it's role in consumers life in a couple of sentences helps galvanise your workforce around a single message. When everyone from the boardroom to the storeroom is singing the same tune, bringing your customers along for the ride is easy.
Our client Bridgestone makes cars safer by producing the best quality tyres. HomeStart finance get people into their own home sooner with low deposit home loan products, and the Adeladie Football Club brings people together to acheive great things.
What they have in common is Clarity of purpose and a 30 second pitch.
