Showpony created a brand identity and a trade promotion for Patchwork Shiraz.
Run in Queensland, the promotion offered consumers and trade partners the chance to win a trip to The Barossa to enjoy a winemaker's tour of Yalumba, and a hot air balloon flight to view the patchwork of vineyards from the sky.
We created a range of promotional collateral including posters, header cards, neck tags and table cards. We also produced a premium wine box that contained a bottle of Patchwork Shiraz and soil samples from the various sites that the Patchwork fruit is sourced from.
Run on and off premise, the promotion results smashed all expectations, with increases in both sales and new distributions well over and above targets.
