OBJECTIVE
Increase attendance during the April school holidays.
BRIEF
In March 2014, Showpony was briefed on creating a cinema campaign for Monarto Zoo. Showpony was required to turnaround the creative concepts, casting, filming, editing, music and SFX within a tight 3-week timeframe and low budget of $15,000.
TARGET AUDIENCE
Families with young children who had not previously visited Monarto Zoo.
STRATEGY
Encourage parents to consider the experience of Monarto Zoo through the eyes of their children.
RESULTS
April 2014 was a record-breaking month for attendance at Monarto Zoo, with 17,000 visitors passing through the gates.
