Increase attendance during the April school holidays.
In March 2014, Showpony was briefed on creating a cinema campaign for Monarto Zoo. Showpony was required to turnaround the creative concepts, casting, filming, editing, music and SFX within a tight 3-week timeframe and low budget of $15,000.
Families with young children who had not previously visited Monarto Zoo.
Encourage parents to consider the experience of Monarto Zoo through the eyes of their children.
April 2014 was a record-breaking month for attendance at Monarto Zoo, with 17,000 visitors passing through the gates.