Shoot Share Sapporo

Japan’s oldest beer, Sapporo, had just become Australia’s newest and to introduce it, we ran a multi-channel social media promotion.

To win a trip to the world famous Sapporo Snow Festival in Japan, contestants had to shoot a weekly Instagram theme, hashtag SHOOTSHARESAPPORO and share entries across social media. Backed by street press, on premise and a content partnership with Lost At E Minor, Sapporo’s Facebook page was flooded with entries.

Sapporo’s reach extended to over 13 million impressions during the competition and their Facebook likes went from 200 to over 15,000.

Shoot Share Sapporo
Shoot Share Sapporo
Shoot Share Sapporo
Shoot Share Sapporo
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