Some things can wait

Over 60,000 Australians are hospitalised by unintended accidents each year and 46% of Tasmanians say they have witnessed a health emergency in the last twelve months. Yet around one in three people report that they have never had first aid training.

Sadly, when it comes to first aid training we all have the best of intentions but too many of us end up relegating it to our ‘to do’ list. 


Based on this insight, we created an emotionally charged campaign to highlight the risks of not being prepared, and inspire Tasmanians to make first aid training their first priority.