It was our job to bring the popular Crows tagline ‘We Fly As One' to life through a TVC that would show fans just how formidable a truly united Crows Club can be. Our concept took the shape of a murmuration, a stunning natural phenomena where thousands of starlings band together to perform a perfectly coordinated aerial ballet.
How better to show a group of dedicated individuals coming together from far and near to accomplish something truly extraordinary. With a combination of real footage and over 70 thousand CGI crows, our concept came to life. And the fans loved it!