South Australia Police

operation safe roadS

South Australia Police call the 5 leading causes of road accidents the ‘fatal 5’. They are speeding, drink and drug driving, driving distracted, driving without a seatbelt, and dangerous driving.

Whether it’s through inattention or deliberate disregard for the law, when we break the road rules, it’s our own fault. On the flipside – it’s completely within our power to refocus on the road and respect the rules.

Filmed with a talent mix of real police officers and trained actors, over a shoot schedule of 5 locations in 2 days, this campaign powerfully reminds drivers to be responsible for their actions – or SAPOL will make them responsible.