Adelaide Crows FC

We Fly As One


We were pumped to help the Crows usher in a new and exciting era by creating their striking new campaign and line “We Fly As One”.


“We Fly As One” was universally embraced by the organisation and its supporters, propelling the club to
reach 60,000 members for the first time in its history.


The #weflyasone hashtag has been used over 100,000 times on Instagram alone and is the most used
hashtag in Australian sport – some fans even have the slogan tattooed!


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Adelaide Football Club We Fly As One


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