---
title: ENTERING THE METAVERSE
description: When AdNews needed a cover to power their issue, they knew exactly who to summon!
image: https://www.showpony.com.au/hubfs/Adnews_workpage.png
---

- [Work](https://www.showpony.com.au/work)
- [Capabilities](https://www.showpony.com.au/capabilities)
- [About](https://www.showpony.com.au/about)
- [News](https://www.showpony.com.au/news)
- [Contact](https://www.showpony.com.au/contact)

<https://www.showpony.com.au>

- [Work](https://www.showpony.com.au/work)
- [Capabilities](https://www.showpony.com.au/capabilities)
- [About](https://www.showpony.com.au/about)
- [News](https://www.showpony.com.au/news)
- [Contact](https://www.showpony.com.au/contact)

###### AdNews

# ENTERING THE METAVERSE

AdNews is a marketing industry mag, whose latest issue helps mere mortals get up to speed on the metaverse and how influential brands are already battling for dominance.

 

And when they needed a cover to power their issue, AdNews knew exactly who to summon.

 

Just as we’d finished airbrushing Zucker–Man’s 6 pack we thought, this deserves to be immortalised forever. So, we created Showpony’s first ever NFT and advertised it in the metaverse.

 

Read all about it here: [adnews.com.au/news/adnews-enters-the-metaverse](http://adnews.com.au/news/adnews-enters-the-metaverse)  
Claim your NFT here: [mastersofmetaverse.com.au](http://mastersofmetaverse.com.au/)

---

![1. Full cover](https://www.showpony.com.au/hs-fs/hubfs/2022%20Article%20assets/metaverse/1.%20Full%20cover.png?width=920&name=1.%20Full%20cover.png)

 

 

![2. Mockup](https://www.showpony.com.au/hs-fs/hubfs/2022%20Article%20assets/metaverse/2.%20Mockup.png?width=920&name=2.%20Mockup.png)

 

 

 

 

 

 

![4. Meta billboard (1)](https://www.showpony.com.au/hs-fs/hubfs/2022%20Article%20assets/metaverse/4.%20Meta%20billboard%20(1).png?width=920&name=4.%20Meta%20billboard%20(1).png)

 

 

![5. Meta billboard (2)](https://www.showpony.com.au/hs-fs/hubfs/2022%20Article%20assets/metaverse/5.%20Meta%20billboard%20(2).png?width=920&name=5.%20Meta%20billboard%20(2).png)

 

 

![6. NFT](https://www.showpony.com.au/hs-fs/hubfs/2022%20Article%20assets/metaverse/6.%20NFT.png?width=920&name=6.%20NFT.png)

 

 

 

 

 

 

---

###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in)

[![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in)

###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros)

[![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros)

###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania)

[![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania)

###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads)

[![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads)

###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health)

[![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health)

###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos)

[![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos)

###### [Back to the top](https://www.showpony.com.au/work/adnews-enters-the-metaverse#scroll-top)

[Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising)

MELBOURNE

L 2, 145 Russell Street  
Melbourne, VIC 3000

03 9988 2293

[melbourne@showpony.com.au](mailto:melbourne@showpony.com.au)

HOBART

L 2, Suite 2, 7-9 Franklin Wharf  
Hobart, TAS 7000

03 6142 3048

[hobart@showpony.com.au](mailto:hobart@showpony.com.au)

ADELAIDE

L 1, 174 Pulteney Street  
Adelaide, SA 5000

08 8225 9700

[adelaide@showpony.com.au](mailto:adelaide@showpony.com.au)

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