Alcohol and Drug Foundation (ADF)

New Australian Drinking Guidelines


If there’s one thing Aussies love more than a beer, it’s a challenge. So, when the government introduced new national alcohol consumption guidelines, we combined the two to spread the word.

Presented across TV, social and outdoor, our interactive campaign challenged the nation to guess the new guidelines for themselves. By gamifying the messaging, we helped to better embed the guidelines and prompt viewers to consider their own consumption.