---
title: NEW AUSTRALIAN DRINKING GUIDELINES
description: If there’s one thing Aussies love more than a beer, it’s a challenge. So, when the government introduced new national alcohol consumption guidelines.
image: https://www.showpony.com.au/hubfs/SP_Website_Tiles_01_ADF_ADF%20Tile%20429x241%20V1.jpg
---

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###### Alcohol and Drug Foundation (ADF)

# New Australian Drinking Guidelines

 

If there’s one thing Aussies love more than a beer, it’s a challenge. So, when the government introduced new national alcohol consumption guidelines, we combined the two to spread the word.

Presented across TV, social and outdoor, our interactive campaign challenged the nation to guess the new guidelines for themselves. By gamifying the messaging, we helped to better embed the guidelines and prompt viewers to consider their own consumption.

---

 

 

 

 

![2](https://www.showpony.com.au/hs-fs/hubfs/2021%20ADF/2.jpg?width=920&name=2.jpg)

 

 

 

 

 

 

---

###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in)

[![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in)

###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros)

[![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros)

###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania)

[![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania)

###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads)

[![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads)

###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health)

[![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health)

###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos)

[![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos)

###### [Back to the top](https://www.showpony.com.au/work/australiandrinkingguidelines#scroll-top)

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