Coopers Brewery

Beer Bubble

It’s a common perception that alcohol free beer won’t taste as refreshing or satisfying as its full-strength varietal.


But Holsten stood by the fresh, pure taste of their zero-alcohol beer so much, they were willing to shout thousands of Aussies a free bottle with their food deliveries, in exchange for some honest flavour feedback.


Our print piece accompanied each free Holsten sample, introducing the iconic beer cap speech bubble as a memorable prompt for consumers to rate and review Holsten alcohol free.