Bridgestone Hands began with a simple but startling fact: the equivalent of one handprint of tread is all that connects each of your tyres to the road.
Creatively, we wanted to bring this insight to life in a way that was engaging, not alarming. The result was a beautifully restrained ad, unique within category.
From being among the most watched ads on TV
for 2014 to now screening in ten countries across
the globe, Hands’ universal safety message has
changed the way people feel about tyres.