Bridgestone Australia

Hands

 

Bridgestone Hands began with a simple but startling
fact: the equivalent of one handprint of tread is all that connects each of your tyres to the road.

 

Creatively, we wanted to bring this insight to life in a way that was engaging, not alarming. The result was a beautifully restrained ad, unique within category.

 

From being among the most watched ads on TV
for 2014 to now screening in ten countries across
the globe, Hands’ universal safety message has
changed the way people feel about tyres.


Bridgeston Hands

BRIDGESTONE HANDS CASE STUDY-Smaller

 

BST22296_in store Poster 1200px

 

Bridgestone_French 1200px