--- title: Showpony Work - Hands description: "Began with a simple but startling fact: the equivalent of one handprint of tread is all that connects each of your tyres to the road." image: https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Portfolio%20Assets/7%20Bridgestone%20Hands/7%20Hands%20400x225.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) ###### Bridgestone Australia # Hands   Bridgestone Hands began with a simple but startling fact: the equivalent of one handprint of tread is all that connects each of your tyres to the road.   Creatively, we wanted to bring this insight to life in a way that was engaging, not alarming. The result was a beautifully restrained ad, unique within category. ---   ![BST22296_in store Poster 1200px](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Portfolio%20Assets/7%20Bridgestone%20Hands/BST22296_in%20store%20Poster%201200px.jpg) ![Bridgestone_French 1200px](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Portfolio%20Assets/7%20Bridgestone%20Hands/Bridgestone_French%201200px.jpg) --- ###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) [![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) ###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) [![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) ###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) [![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) ###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) [![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) ###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) ###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) ###### [Back to the top](https://www.showpony.com.au/work/bridgestone-hands#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/Hands%20Case%20Study%20Update%202024%20V08.mp4", "dateModified" : "2024-04-16T23:23:19.697Z", "duration" : "PT1M46.92S", "height" : 1080, "name" : "Hands Case Study Update 2024 V08", "thumbnailUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/Hands%20Case%20Study%20Update%202024%20V08.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-16T23:23:19.689Z", "width" : 1920 } ```