Department of the Premier & Cabinet

Building a Bigger Health System

Healthcare in South Australia is a highly charged issue, and everyone has an opinion. But the Government is deeply committed to making a real and enduring difference by building a bigger healthcare system. This includes improvements in ambulance services, hospital capacity, alternative care options, mental health and recruiting more healthcare professionals. This expansion is an investment in our State's future, creating a resilient healthcare foundation that can support a thriving South Australia for generations to come.

To get this message out there, we needed to keep people open to the facts. So we deliberately avoided government voices, instead using real people – the doctors, nurses, paramedics and allied health professionals working in our bigger health system, as well as people across SA who are already benefiting. In doing so, we delivered a warm, authentic, matter-of-fact campaign that simply reports on what the Government is doing.