Clipsal 500 Adelaide

Live the Race

The Clipsal 500 had dominated the SA events calendar for 16 years, but it was time to reinvent it for a new generation.


This wasn’t an event where you could simply sit back and watch – you felt every cheer of the crowd, the screaming jets overhead and roar of the V8’s tearing through the city.


This insight became the genesis of our creative campaign.


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