The Victorian Collaborative Centre for Mental Health & Wellbeing

Visual Identity

The Victorian Collaborative Centre for Mental Health & Wellbeing is a new governing body created as part of an enquiry into the Mental Health industry in Victoria, and we developed their brand from the ground up.

Initially engaging key VCCMHW stakeholders from all levels, we uncovered the Centre’s key purpose and values that would inform decision making, build culture and drive all communications.

Using this unifying strategy, we created a bold new brand identity that signals a fresh start for the mental health system in Victoria.