SA Health

Is it really an Emergency?

SA’s Emergency Departments are regularly swamped by people presenting with non life threatening conditions. The main culprits are 18 to 25 year olds. This campaign was created to introduce this hard to reach audience to a range of alternative treatment options. The ‘live text’ format was the perfect creative platform for getting our message out there. The campaign set new benchmarks for SA Heath Communications across reach, recall and attitudinal change amongst our target audience.


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