Nature Play SA & SATC

It’s Better Outside

Covid-19 restrictions meant that Nature Play SA could not run its annual cubby building event in Belair National Park in the July school holidays. Nature Play wanted to overcome this disappointment by still encouraging families to get out into nature. 

With a limited budget, Showpony created a campaign that highlighted how kids being kids outside is a much better experience for everyone! The campaign was Nature Play’s most successful online campaign to date, with record-breaking traffic to their website, significant free media coverage and hundreds of thousands of engagements on social media.