National Parks and Wildlife Service South Australia and the South Australian Tourism Commission wanted to encourage people to pay a visit to a nearby park, as a great way to keep physical and mental health in check.
In the interest of public health and safety, we were asked to remind everyone that even when outdoors, the 1. 5 metre rule still stands, as important as ever.
Using a traditional park sign visual and native animals as a measurement, we introduced a new, relatable social distancing language to South Australians. Distinct and unmissable, we asked for everyone play their part and keep one kangaroo apart.