Learning to drive exposes a clear tension between learners who long for freedom and independence, and parents who want to protect their children.


With disarming humour, we expose this tension and make it clear, parents don’t have to wrap their kids in bubble wrap when they hit the road. There’s a better way to get independence and safety, with a free Keys2drive lesson for both learners and parents.


This campaign is both playful and relatable. Using striking vision and a sense of humour, we are able to offer a welcomed smile before providing an easier, better way to keep learners safe on the road.






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