--- title: Moe's Hotdog description: OTR is a local chain of convenience stores/petrol stations. It’s also home to an incredibly tasty hotdog called ‘Moe’s’. image: https://www.showpony.com.au/hubfs/image.png --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) ###### OTR ### MOE's HOTDOGs OTR is a local chain of convenience stores/petrol stations. It’s also home to an incredibly tasty hotdog called ‘Moe’s’. So how could we convince a sceptical audience that a service station is capable of producing a tasty, high-quality hotdog? We created a campaign about two mates ‘going a Moe’s’ all over town. Across TV, cinema, radio and digital, we made it weird, fun, catchy and impossible to ignore or forget. The result – Moe’s saw sales targets smashed twice over and overtook the category leader for awareness while obsessed fans remade the ad and respected marketers listed it among their favourite ads.  ---     ![](https://www.showpony.com.au/hs-fs/hubfs/MOES%20POSTS_1-jpg.jpeg?width=1933&height=1021&name=MOES%20POSTS_1-jpg.jpeg)   ![](https://www.showpony.com.au/hs-fs/hubfs/SpWeb_tradie_edit%231%20(2)-gif.gif?width=928&height=522&name=SpWeb_tradie_edit%231%20(2)-gif.gif)   ![](https://www.showpony.com.au/hs-fs/hubfs/MOES%20POSTS_2-jpg.jpeg?width=1933&height=1021&name=MOES%20POSTS_2-jpg.jpeg)       --- ###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) [![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) ###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) [![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) ###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) [![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) ###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) [![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) ###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) ###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) ###### [Back to the top](https://www.showpony.com.au/work/moes-hotdog#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/OTR43441H30.mov", "dateModified" : "2023-10-12T23:21:37.339Z", "duration" : "PT30S", "height" : 1080, "name" : "OTR43441H30", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/140012596338?portalId=532151&size=medium", "uploadDate" : "2023-10-12T23:21:21.568Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/GOAMOES_Instore_KDS_Animation_1920x936.mp4", "dateModified" : "2024-04-09T00:40:02.346Z", "duration" : "PT10S", "height" : 936, "name" : "GOAMOES_Instore_KDS_Animation_1920x936", "thumbnailUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/GOAMOES_Instore_KDS_Animation_1920x936.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-09T00:40:02.341Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/Moes_HotDog_Casestudy.mp4", "dateModified" : "2024-04-16T23:48:56.703Z", "duration" : "PT2M16.84S", "height" : 720, "name" : "Moes_HotDog_Casestudy", "thumbnailUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/Moes_HotDog_Casestudy.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-16T23:48:56.697Z", "width" : 1280 } ```