--- title: No Room for Complacency description: As South Australia reached zero active cases of COVID-19, research showed that South Australians were becoming less likely to follow advice around COVID-19 image: https://www.showpony.com.au/hubfs/Complacency%20429x241.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) ###### SA Health # No Room for Complacency     As South Australia reached zero active cases of COVID-19, research showed that South Australians were becoming less vigilant and less likely to follow advice around COVID-19, possibly due to a perceived low risk within the state.   Our ‘No Room for Complacency’ campaign acknowledged that while life in South Australia was starting to return to normal with eased restrictions, the threat has not passed, and our biggest health risk came from complacency.   ---     ![SAH40713 Phase4 StoptheSpread Press 928px](https://www.showpony.com.au/hs-fs/hubfs/SAH40713%20Phase4%20StoptheSpread%20Press%20928px.jpg?width=928&name=SAH40713%20Phase4%20StoptheSpread%20Press%20928px.jpg)   --- ###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) [![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) ###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) [![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) ###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) [![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) ###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) [![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) ###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) ###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) ###### [Back to the top](https://www.showpony.com.au/work/no-room-for-complacency#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/SA_Health_Offline_v6.mp4", "dateModified" : "2022-05-25T16:34:00.190Z", "duration" : "PT30S", "height" : 1080, "name" : "SA_Health_Offline_v6", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/32419853797?portalId=532151&size=medium", "uploadDate" : "2020-07-16T05:30:41.279Z", "width" : 1920 } ```