Over 3.1 million Australians are currently taking prescription opioids yearly. Often prescribed to help manage injury-related pain, many users are unaware of the risks associated with this powerful and highly addictive drug.
With physical dependency beginning after just 5 days, and 1 in 10 long term users at risk of addiction, many descend into a destructive cycle of opioid addiction without even knowing why.
Under the banner of ‘Reach for the Facts’, we developed a multi-faceted media campaign designed to alert the public to the risks of long-term prescription opioid usage.