Yalumba
Running With Bulls
Our hombres at Yalumba needed a campaign for Running With Bulls Tempranillo, that would connect with a younger generation of wine lovers.
That target audience and the wine’s Spanish connection was all we needed to create some smouldering street paste-ups.
The campaign paid homage to the Spanish heritage of Tempranillo while celebrating the unique landscape and terroir of the Barossa Valley where the wine is made.
