Yalumba

Running With Bulls


Our hombres at Yalumba needed a campaign for Running With Bulls Tempranillo, that would connect with a younger generation of wine lovers.

 

That target audience and the wine’s Spanish connection was all we needed to create some smouldering street paste-ups.

 

The campaign paid homage to the Spanish heritage of Tempranillo while celebrating the unique landscape and terroir of the Barossa Valley where the wine is made.


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Running with the Bulls 2

 

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