---
title: Running with Bulls Tempranillo
description: Running with Bulls Tempranillo
image: https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Portfolio%20Assets/23%20Running%20with%20bulls/23%20RWB%20400x225.jpg
---

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- [Work](https://www.showpony.com.au/work)
- [Capabilities](https://www.showpony.com.au/capabilities)
- [About](https://www.showpony.com.au/about)
- [News](https://www.showpony.com.au/news)
- [Contact](https://www.showpony.com.au/contact)

###### Yalumba

# Running With Bulls

Our hombres at Yalumba needed a campaign for Running With Bulls Tempranillo, that would connect with a younger generation of wine lovers.

 

That target audience and the wine’s Spanish connection was all we needed to create some smouldering street paste-ups.

 

The campaign paid homage to the Spanish heritage of Tempranillo while celebrating the unique landscape and terroir of the Barossa Valley where the wine is made.

---

![YAL22245 RwB SLIM Posters_FA-2 1200px](https://www.showpony.com.au/hubfs/YAL22245%20RwB%20SLIM%20Posters_FA-2%201200px.jpg)

![YAL22245 RwB SLIM Posters_FA-1 1200px](https://www.showpony.com.au/hubfs/YAL22245%20RwB%20SLIM%20Posters_FA-1%201200px.jpg)

![Running with the Bulls 3](https://www.showpony.com.au/hs-fs/hubfs/2019%20Showpony%20Website/Portfolio%20Assets/23%20Running%20with%20bulls/Running%20with%20the%20Bulls%203.png?width=1000&name=Running%20with%20the%20Bulls%203.png)

![Running with the Bulls 2](https://www.showpony.com.au/hs-fs/hubfs/2019%20Showpony%20Website/Portfolio%20Assets/23%20Running%20with%20bulls/Running%20with%20the%20Bulls%202.png?width=1000&name=Running%20with%20the%20Bulls%202.png)

 

---

###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in)

[![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in)

###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros)

[![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros)

###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania)

[![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania)

###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads)

[![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads)

###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health)

[![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health)

###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos)

[![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos)

###### [Back to the top](https://www.showpony.com.au/work/running-with-bulls-tempranillo#scroll-top)

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