Running With Bulls

Our hombres at Yalumba needed a campaign for Running With Bulls Tempranillo, that would connect with a younger generation of wine lovers.


That target audience and the wine’s Spanish connection was all we needed to create some smouldering street paste-ups.


The campaign paid homage to the Spanish heritage of Tempranillo while celebrating the unique landscape and terroir of the Barossa Valley where the wine is made.

YAL22245 RwB SLIM Posters_FA-2 1200px
YAL22245 RwB SLIM Posters_FA-1 1200px

Running with the Bulls 3

Running with the Bulls 2