Japan’s oldest beer had just become
Australia’s newest, and to introduce it, we
ran a multi-channel social media promo.
With the epic prize of a Japanese ski trip on
offer, contestants had to respond to a weekly Instagram theme. Backed by street press and
a content partnership with Lost At E Minor, Sapporo was flooded with entries.
Sapporo’s reach extended to over 13 million impressions during the promotion and their Facebook presence went from 200 to over 15,000.