Sapporo Beer

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Japan’s oldest beer had just become Australia’s newest, and to introduce it, we ran a multi-channel social media promo.

With the epic prize of a Japanese ski trip on offer, contestants had to respond to a weekly Instagram theme. Backed by street press and a content partnership with Lost At E Minor, Sapporo was flooded with entries.

 

Sapporo’s reach extended to over 13 million impressions during the promotion and their Facebook presence went from 200 to over 15,000.


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