Department of the Premier & Cabinet

Small Business

Covid-19 hit small businesses hard. With the lingering effects of lockdowns – people staying home and not eating out – we needed to encourage people to get out there and support small businesses. We created an integrated campaign that spoke to the reasons, big and small, that small businesses benefit us and our state.

With handwriting highlighting the humanity behind the businesses, we powerfully, authentically celebrated the role they play in our lives.