Sour Patch Kids

Sour Patch Tricksters

Sour Patch’s new ‘Tricksters’ were the perfect product to own Halloween in Australia, because they looked like one flavour and tasted like another.


Tapping into the suspense at the heart of the ‘Tricksters’ product, we developed a suite of thrilling social videos, along with an interactive Snapchat filter.

SHPNY_SPK Tricksters_Mockup