Flinders University 

Step into Your Future

Nope, we’re not talking about a revival of the much-loved, time travel movie franchise, we’re talking about Flinders University's latest student recruitment campaign.

Under the banner of ‘Step into Your Future’ the campaign invites prospective students to explore a myriad of exciting study opportunities.

Using Flinders distinctive geography, architecture and teaching facilities as a backdrop, the bright, bold creative delivers a much-needed note of positivity and optimism for students considering their future in a post COVID-19 world.

Scripted by Abby Moulton, the TVC was directed by Rory Kennett-Lister with filmmaker Emerson Hoskin slinging the camera as D.O.P. Relying more on careful choreography than digital manipulation, the bulk of the ad was created ‘in camera’.

The entire campaign, including TV, digital and outdoor was devised and produced with a fast turnaround. Turns out we didn’t even need a flux capacitor (honestly, if you know what I’m talking about you win a prize).